Community Solar — Market Enablement
Created a digital experience that was focused on Engaging customer around the benefits of community solar energy & making the process of engaging with green energy easier & more connected than ever before.
What Is Community Solar?
For over a century, energy has been primarily generated at large central plants, often at considerable distance from the customer. With community solar, a solar generating system provides benefits to community members.
Community Solar options expand access to solar power for renters, those with shaded roofs or properties, and those who choose not to install a system at their home or business for financial or other reasons.
This experience was centered around building (from the ground up) an informative experience that allowed a customer to explore what community solar is, understand the cost & feasibility for their lifestyle, and connect with existing community solar facilities. Community solar was a new initiative that had the potential to offer a lot of customer benefit.
Goals:
We needed to create a 0 - 1 experience that would allows a customer to explore what community solar is, understand the cost & feasibility for their lifestyle, & connect them with existing community solar facilities that could act as their third party supplier.
Overall we needed to:
Create an informative, self-service driven experience (mobile responsive web experience)
Increase knowledge around the availability & benefits of community solar
Build a tool to connects customers to community solar facilities.
Responsibilities:
I worked within a cross functional group (with one other designer, 3 to 5 developers, several functional partners and a product owner) — leading the design of this experience. We used design thinking within an agile process to ensure we were driving results and creating an impactful experience for our customers.
Responsible for:
Driving the direction of and designing a 0 - 1 experience
Helping to lead workshops and other alignment activities
Helped conduct the research & usability testing
created & iterated on design solutions through rapid prototyping
Designed the end to end experience
Community Solar Calculator — https://secure.comed.com/solar/MarketEnablement
Prototype
https://exelon.invisionapp.com/console/share/W739JIBJJ2